Introduction
Application Updates to the Report
Temporary Pricing Dynamics
Merchant Captive Forecasts
Wattage Forecasts
Package Style Forecasts
Packaging by Industry Standard Forecasts
Design Type Forecasts
Application Forecasts
Communications Sub-Segment Forecasts
Computers Sub-Segment Forecasts
Industrial Sub-Segment Forecasts
Solid State Lighting (SSL) Sub-Segment Forecasts
Medical Sub-Segment Forecasts
Military/Aerospace Sub-Segment Forecasts
Smart Grid Sub-Segment Forecasts
Consumer Sub-Segment Forecasts
Appendix A Forecast Methodology
Appendix B Pricing Dynamics
Tables
Table 1 – Worldwide Embedded AC-DC Power Supply Market, by Merchant and Captive (millions of units)
Table 2 – Worldwide Embedded AC-DC Power Supply Market, by Wattage (millions of units)
Table 3 – Worldwide Embedded AC-DC Power Supply Market, by Wattage (millions of dollars)
Table 4 – Worldwide Embedded AC-DC Power Supply Market, by Wattage ($/unit)
Table 5 – Worldwide Embedded AC-DC Power Supply Market, by Package (millions of units)
Table 6 – Worldwide Embedded AC-DC Power Supply Market, Packaging by Industry Standards (millions of units)
Table 7 – Worldwide Embedded AC-DC Power Supply Market, by Design Type (millions of units)
Table 8 – Worldwide Embedded AC-DC Power Supply Market, by Application -Merchant and Captive Production (millions of units)
Table 9 – Worldwide Embedded AC-DC Power Supply Market, by Application – Merchant Production (millions of dollars)
Table 10 – Worldwide Embedded AC-DC Power Supply Market by Communications Sub-Segment (millions of units)
Table 11 – Worldwide Embedded AC-DC Power Supply Market by Communications Sub-Segment (millions of dollars)
Table 12 – Worldwide Embedded AC-DC Power Supply Market by Communications Sub-Segment ($/unit)
Table 13 – Worldwide Embedded AC-DC Power Supply Market by Computer Sub-Segment (millions of units)
Table 14 – Worldwide Embedded AC-DC Power Supply Market by Computer Sub-Segment (millions of dollars)
Table 15 – Worldwide Embedded AC-DC Power Supply Market by Computer Sub-Segment ($/unit)
Table 16 – Worldwide Embedded AC-DC Power Supply Market by Industrial Sub-Segment (millions of units)
Table 17 – Worldwide Embedded AC-DC Power Supply Market by Industrial Sub-Segment (millions of dollars)
Table 18 – Worldwide Embedded AC-DC Power Supply Market by Industrial Sub-Segment ($/unit)
Table 19 – Worldwide Embedded AC-DC Power Supply Market by Solid State Lighting Sub-Segment (millions of units)
Table 20 – Worldwide Embedded AC-DC Power Supply Market by Solid State Lighting Sub-Segment (millions of dollars)
Table 21 – Worldwide Embedded AC-DC Power Supply Market by Solid State Lighting Sub-Segment ($/unit)
Table 22 – Worldwide Embedded AC-DC Power Supply Market by Medical Sub-Segment (millions of units)
Table 23 – Worldwide Embedded AC-DC Power Supply Market by Medical Sub-Segment (millions of dollars)
Table 24 – Worldwide Embedded AC-DC Power Supply Market by Medical Sub-Segment ($/unit)
Table 25 – Worldwide Embedded AC-DC Power Supply Market by Mil/Aero Sub-Segment (millions of units)
Table 26 – Worldwide Embedded AC-DC Power Supply Market by Mil/Aero Sub-Segment (millions of dollars)
Table 27 – Worldwide Embedded AC-DC Power Supply Market by Mil/Aero Sub-Segment ($/unit)
Table 28 – Worldwide Embedded AC-DC Power Supply Market, by Smart Grid (millions of units)
Table 29 – Worldwide Embedded AC-DC Power Supply Market, by Consumer Sub-Segment (millions of units)
Table 30 – Worldwide Embedded AC-DC Power Supply Market, by Consumer Sub-Segment (millions of dollars)
Table 31 – Worldwide Embedded AC-DC Power Supply Market, by Consumer Sub-Segment ($/unit)
Table 32– Worldwide Embedded AC-DC Power Supply Market Pricing Dynamics by Wattage (Year-to-Year Growth Rates)
Table 33– Worldwide Embedded AC-DC Power Supply Market Pricing Dynamics by Communications Sub-Segment (Year-to-Year Growth Rates)
Table 34– Worldwide Embedded AC-DC Power Supply Market Pricing Dynamics by Computer Sub-Segment (Year-to-Year Growth Rates)
Table 35– Worldwide Embedded AC-DC Power Supply Market Pricing Dynamics by Industrial Sub-Segment (Year-to-Year Growth Rates)
Table 36– Worldwide Embedded AC-DC Power Supply Market Pricing Dynamics by Solid State Lighting Sub-Segment (Year-to-Year Growth Rates)
Table 37– Worldwide Embedded AC-DC Power Supply Market Pricing Dynamics by Medical Sub-Segment (Year-to-Year Growth Rates)
Table 38– Worldwide Embedded AC-DC Power Supply Market Pricing Dynamics by Military/Aerospace Sub-Segment (Year-to-Year Growth Rates)
Table 39– Worldwide Embedded AC-DC Power Supply Market Pricing Dynamics by Consumer Sub-Segment (Year-to-Year Growth Rates)
Graphs
Graph 1 – Worldwide Embedded AC-DC Power Supply Market, by Merchant and Captive (millions of units)
Graph 2 – Worldwide Embedded AC-DC Power Supply Market, by Merchant and Captive (unit market share)
Graph 3 – Worldwide Embedded AC-DC Power Supply Market, by Wattage (millions of units)
Graph 4 – Worldwide Embedded AC-DC Power Supply Market, by Wattage (millions of dollars)
Graph 5 – Worldwide Embedded AC-DC Power Supply Market, by Wattage Pricing Trends ($/unit)
Graph 6 – Worldwide Embedded AC-DC Power Supply Market, by Wattage (dollar market share)
Graph 7 – Worldwide Embedded AC-DC Power Supply Market, by Package Style (millions of units)
Graph 8 – Worldwide Embedded AC-DC Power Supply Market, by Package Style (unit market share)
Graph 9 – Worldwide Embedded AC-DC Power Supply Market, Packaging by Industry Standard (millions of units)
Graph 10 – Worldwide Embedded AC-DC Power Supply Market, by Design Type (millions of units)
Graph 11 – Worldwide Embedded AC-DC Power Supply Market, by Design Type (unit market share)
Graph 12 – Worldwide Embedded AC-DC Power Supply Market, by Application (millions of units)
Graph 13 – Worldwide Embedded AC-DC Power Supply Market, by Application (millions of dollars)
Graph 14 – Worldwide Embedded AC-DC Power Supply Market, by Application (unit market share)
Graph 15 – Worldwide Embedded AC-DC Power Supply Market, by Application (dollar market share)
Graph 16 – Worldwide Embedded AC-DC Power Supply Market by Communications Sub-Segment (million of units)
Graph 17 – Worldwide Embedded AC-DC Power Supply Market by Communications Sub-Segment (millions of dollars)
Graph 18 – Worldwide Embedded AC-DC Power Supply Market, by Communications Sub-Segment Pricing Trends ($/unit)
Graph 19 – Worldwide Embedded AC-DC Power Supply Market, by Communications Sub-Segment (unit market share)
Graph 20 – Worldwide Embedded AC-DC Power Supply Market, by Communications Sub-Segment (dollar market share)
Graph 21 – Worldwide Embedded AC-DC Power Supply Market by Computer Sub-Segment (millions of units)
Graph 22 – Worldwide Embedded AC-DC Power Supply Market by Computer Sub-Segment (millions of dollars)
Graph 23 – Worldwide Embedded AC-DC Power Supply Market, by Computer Sub-Segment Pricing Trends ($/unit)
Graph 24 – Worldwide Embedded AC-DC Power Supply Market, by Computer Sub-Segment Market Share Comparison in 2009 (unit vs. dollar size)
Graph 25 – Worldwide Embedded AC-DC Power Supply Market, by Computer Sub-Segment (dollar market share)
Graph 26 – Worldwide Embedded AC-DC Power Supply Market by Industrial Sub-Segment (millions of units)
Graph 27 – Worldwide Embedded AC-DC Power Supply Market by Industrial Sub-Segment (millions of dollars)
Graph 28 – Worldwide Embedded AC-DC Power Supply Market, by Industrial Sub-Segment Pricing Trends /unit)
Graph 29 – Worldwide Embedded AC-DC Power Supply Market, by Industrial Sub-Segment (dollar market share)
Graph 30 – Worldwide Embedded AC-DC Power Supply Market by Solid State Lighting Sub-Segment (millions of units)
Graph 31 – Worldwide Embedded AC-DC Power Supply Market by Solid State Lighting Sub-Segment (millions of dollars)
Graph 32 – Worldwide Embedded AC-DC Power Supply Market, by Solid State Lighting Sub-Segment Pricing Trends ($/unit)
Graph 33 – Worldwide Embedded AC-DC Power Supply Market, by Solid State Lighting Sub-Segment (dollar market share)
Graph 34 – Worldwide Embedded AC-DC Power Supply Market by Medical Sub-Segment (millions of units)
Graph 35 – Worldwide Embedded AC-DC Power Supply Market by Medical Sub-Segment (millions of dollars)
Graph 36 – Worldwide Embedded AC-DC Power Supply Market, by Medical Sub-Segment Pricing Trends ($/unit)
Graph 37 – Worldwide Embedded AC-DC Power Supply Market, by Medical Sub-Segment (dollar market share)
Graph 38 – Worldwide Embedded AC-DC Power Supply Market by Mil/Aero Sub-Segment (millions of units)
Graph 39 – Worldwide Embedded AC-DC Power Supply Market by Mil/Aero Sub-Segment Pricing Trends $/unit)
Graph 40 – Worldwide Embedded AC-DC Power Supply Market, by Mil/Aero Sub-Segment (million of dollars)
Graph 41 – Worldwide Embedded AC-DC Power Supply Market, by Mil/Aero Sub-Segment (dollar market share)
Graph 42 – Worldwide Embedded AC-DC Power Supply Market by Consumer Sub-Segment (millions of units)
Graph 43 – Worldwide Embedded AC-DC Power Supply Market by Consumer Sub-Segment (millions of dollars)
Graph 44 – Worldwide Embedded AC-DC Power Supply Market, by Consumer Sub-Segment Pricing Trends ($/unit)
Graph 45 – Worldwide Embedded AC-DC Power Supply Market, by Consumer Sub-Segment (unit market share)
Graph 46 – Worldwide Embedded AC-DC Power Supply Market, by Consumer Sub-Segment (dollar market share)
Graph 47 – Worldwide Embedded AC-DC Power Supply Market Pricing Dynamics by Wattage (Year-to-Year Growth Rates)
Graph 48 – Worldwide Embedded AC-DC Power Supply Market Pricing Dynamics by Communications Sub-Segment (Year-to-Year Growth Rates)
Graph 49 – Worldwide Embedded AC-DC Power Supply Market Pricing Dynamics by Computer Sub-Segment (Year-to-Year Growth Rates)
Graph 50 – Worldwide Embedded AC-DC Power Supply Market Pricing Dynamics by Industrial Sub-Segment (Year-to-Year Growth Rates)
Graph 51 – Worldwide Embedded AC-DC Power Supply Market Pricing Dynamics by Solid State Lighting Sub-Segment (Year-to-Year Growth Rates)
Graph 52– Worldwide Embedded AC-DC Power Supply Market Pricing Dynamics by Medical Sub-Segment (Year-to-Year Growth Rates)
Graph 53 – Worldwide Embedded AC-DC Power Supply Market Pricing Dynamics by Military/Aerospace Sub-Segment (Year-to-Year Growth Rates)
Graph 54 – Worldwide Embedded AC-DC Power Supply Market Pricing Dynamics by Consumer Sub-Segment (Year-to-Year Growth Rates)
Driven by a number of traditional applications including the three C’s – Communications, Computers and Consumer – as well as several new ones, the outlook for the embedded power supply market is expected to remain strong. Projected to grow from $17.0 billon in 2011 to over $22.3 billion in 2016, a compounded annual growth rate (CAGR) of 5.6%, the ac-dc power supply market is not only growing, but undergoing a significant shift in demand characteristics which is expected to result in new product designs and sales opportunities.
The Smart Grid segment is a new addition to this report and is expected to make an immediate impact, as it is projected to be the fastest-growing segment over the forecast period. Made up of three applications, smart meters, electric vehicle chargers and smart appliances, the smart grid segment is expected to be one of the more promising longer-term areas of opportunity. However, an important fact that manufacturers need to be aware of is that the power supplies currently used in smart grid applications are primarily captive areas of production.
Although projected growth in the smart grid segment is expected to be primarily captive, it does not necessarily mean that there will be not be opportunities for power supply manufacturers. As the smart grid matures and expands, new regulations and standards will be adopted, technologies will change, new products will be announced and, according to a number of smart grid insiders, that is when the opportunities for merchant power supplies will develop, as it will become too complicated and expensive to manufacture a custom power supply for each new application. Although this is not expected to happen over the five-year forecast period in this report, it is expected to be a long-term opportunity.
Solid-State Lighting (SSL) is one of the newer categories presented in this report and it is expected to be one of the beneficiaries of the growing smart grid market. This can already be seen in a number of areas and regions in the US and abroad. In fact, with over $4.5 billion in federal grants directed towards funding project development and investment, light-emitting diode (LED) streetlights and smart grid technology have been combined and systems rolled out in a growing number of California cities. Introduced in the last edition, it is expected to provide one of the better opportunities for the embedded power supply market.
Solid-state lighting specifically refers to the type of lighting that utilizes LEDs, organic light-emitting diodes (OLED), or polymer light-emitting diodes (PLEDs) as sources of illumination rather than electrical filaments, plasma or gas. LEDs are already on the market in a number of applications and are already accepted as a reliable technology. By 2020, LED lighting is anticipated to saturate nearly half of the US commercial, industrial and outdoor lamps market. In light of this fact, the emergence of ac-dc power supplies for LEDs will require power manufacturers to focus on designs that are industrial grade, rugged and can be used outdoors.
The newly added Billboard segment is another emerging market with a tremendous amount of potential. Digital LED billboards and large signs along roads and highways and in commercial, sports and entertainment facilities are large and require multiple power supplies. In fact, of the half million billboards in the US, only about 1 in 750 of them use LED lighting solutions. This means the market potential for digital signage has barely been tapped, and a huge market for embedded power supplies exists.
Building Automation Systems (BAS) are another new area of opportunity identified for embedded power supplies. Heating, ventilation and air conditioning (HVAC), lighting and security control systems have traditionally been split, but there is a trend towards merging these systems into a more efficient and cost-effective building management system. In fact, HVAC and lighting control alone comprise more than 70% of a building’s energy consumption, making these segments one of the most promising areas of application. Opportunities exist in both new construction and existing facilities. As an example, more than 80% of commercial buildings in the US are more than 10 years old, representing a significant opportunity for energy efficiency retrofits.
Traditional applications will also play a large role in the growth of the embedded power supply market. Both the Communications and Computer segments are expected to see substantial growth and be among the most reliable industries for the power supply market. Driven by desktops, servers, peripherals and a number of other applications, the computer market will see a mix of both high average selling prices (ASPs) and large commoditized unit sales, resulting in the largest overall dollar market of any application throughout the forecast period. In contrast, the smaller communications segment will be driven by just four applications, including Customer Premises Equipment (CPE), CATV, Set-top-boxes and PoE, which make up not only a large dollar market, but the largest dollar market share increase over the forecast period.
Despite the large unit market, the Consumer segment remains mainly captive production, and as a result, the traditional three “Cs” of the industry make up a much smaller portion of the dollar market, providing opportunities for manufacturers in other areas of application. As stated earlier, the introduction of the solid state lighting market has had a profound effect on the embedded ac-dc power supply market, and led by the Signals and
Signs and Illumination segments, will see both its unit and dollar markets increase significantly over the forecast period.
Due to a number of factors, including the ongoing Asian situation, it is expected that pricing will not follow the traditional pricing patterns, which includes a steady annual pricing decline. As a result, the average selling prices (ASPs) of ac-dc power supplies will be much flatter than originally expected. In fact, in the first year of the forecasts, the ASPs for a number of applications will actually see a small increase, while others will see either no increase at all, or will realize a smaller-than-expected decline.
The pricing adjustments will have the most impact on the larger, more established segments in this report – the Communications, Computer and Consumer markets. Many of the applications in these segments rely on large-volume, highly commoditized power supplies, and any negative influence in price is more likely to result in shortages and increased material costs for power supply manufacturers. Although the unit projections remain the same, each of the sub-segments will experience either an increasing or flat average selling price in the first year.
Acknowledging that standards have always played a role in the design of ac-dc power supplies, packaging by three industry standards, the Advanced Telecommunications Computing Architecture (ATCA), MicroTCA and CompactPCI Serial packaging configurations have been added to this report. The forecasts for these packaging styles are limited to those applications covered in the report: CPE, CATV, blade servers, Type B, C and D servers, industrial automation and process control, class II medical, COTS and mil/aero. The report identifies how the further expansion of these technologies could provide significant opportunities for the makers of embedded power.
Over 90 tables and graphs and illustrations are presented in this report covering the embedded power supply market for 41 applications. The focus of this comprehensive analysis will be to provide decision makers with a detailed and insightful look at the current and future opportunities available in the embedded power supply market.
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