Applications:

• General Information

Manufacturer Catalogs

• Distributer / Reseller Catalogs
• Training / Education
• Trade Shows

SIMP™ provides powerful publishing tools:

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Manufacturer Catalogs

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Manufacturers can use Smart Interactive Multimedia Publishing to produce catalogs that combine the best features of Print publications, the Internet and conventional CDs. And SIMP™ catalogs add extensive smart features that will enable you to build relationships and will provide opportunities for enhanced revenues. Darnell.Com's SIMP™ technology is so unique that it is protected by a series of patent applications. No other publishing technology can match the capabilities and ease of use inherent in Smart Interactive Multimedia Publishing™.

SIMP™ is capable of remembering whatever is important about your customers and prospects such as language preferences, application interests, location, and more

Manufacturer Catalog SIMPs™ are inherently flexible and easy to use. You can deliver large volumes of information to diverse audiences of users and your SIMP™ will be able to remember individual users and will target content based on their specific needs and interests.

Manufacturer Catalog SIMPs™ can make dynamic presentations in which a single screen includes variable content. And your SIMP™ can automatically "reconfigure" itself based on the interest and needs of individual users.

Images and other content in your SIMP™ can be made sensitive to the preferences of individual users. You can use dynamic messages to cross-sell products and services based on user interests or other variable criteria.

Your SIMP™ can include smart forms such as sample request forms or order forms in which selected information is automatically included based on the known interests and preferences of users.

Even the printouts from your SIMP™ can include smart content. For example, a printed form can automatically change to include the contact information for your nearest office or distributor based on the user's location.

The ability to remember the needs and interests of individual users combined with Smart Content enables SIMP's™ to make customized presentations. Your SIMP™ can remember individual users and cross sell your products and services based on their needs and interests. Individualized presentations make SIMPs™ easy to use and create revenue generation opportunities for Manufacturer Catalog publishers.

Individualized presentations can display variable information based on numerous factors such as the current date, native language preferences, application interests, location; whatever is important about the users of your SIMP™. The presentation of information on your SIMP™ can be made sensitive to any number of factors such as the following:

• Time/Date
• Language
• Application
• Location
• Product or Service
• Previous activity

By remembering users and employing smart content to treat them as individuals, your SIMP™ will enable you to build and strengthen relationships.

Individual Customers, Distributors, Sales Persons, Investors, Members of the Press, Any individual or Group

SIMPs™ can include any private information such as internal phone lists, special pricing, product training materials for your sales force or distributors, financial results, press releases, whatever you need to deliver for the private use of specific users.

Private content on a SIMP™ is encrypted to prevent unauthorized viewing and protect your confidential information.

The smart content on your Manufacturer Catalog SIMP™ can include private information that can be viewed only by individuals with the correct passwords. Since you will control the distribution of the passwords, you will control access to this confidential information.

Your Manufacturer Catalog SIMP™ can include numerous interactive tools.

• Selection guides
• Cross-references
• Searchable databases
• Product configurations
• Design guides
• Simulations
• Forms and documentation

Your Manufacturer Catalog SIMP™ can include numerous interactive tools. For example, your SIMP™ can include a detailed product configuration tool that helps customers to design a complex unit in a step-by-step manner. Selection guides can suggest a specific product or service based on users' responses to a series of questions. And your Manufacturer Catalog SIMP™ can include multiple searchable databases.

In addition to remembering explicit user interests and preferences, Manufacturer Catalog SIMPs™ can track and remember a variety of activities such as:

Activity Reporting enables SIMP™ catalog producers to quantify their return on investment, effectively cross-sell products and services, and improve the performance of future editions.

SIMPs™ can automatically report only generic results. CD-ROMs such as SIMPs™ cannot be individually identified and feature inherent privacy protection. Individuals can only be identified if they explicitly identify themselves.

SIMPs™ can report user activities to a remote Internet server at Darnell.Com. If your SIMP™ incorporates activity-reporting capabilities, you will be provided with a hidden password protected SIMP™ Activity Reporting page where data will be reported in real-time.