Applications:

• General Information
• Manufacturer Catalogs
• Distributer / Reseller Catalogs
• Training / Education

Trade Shows

SIMP™ provides powerful publishing tools:

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Trade Shows

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Trade Show organizers can use Smart Interactive Multimedia Publishing to produce catalogs and other materials that combine the best features of Print publications, the Internet and conventional CDs. And SIMPs™ include extensive smart features. Darnell.Com's SIMP™ technology is so unique that it is protected by a series of patent applications. No other publishing technology can match the capabilities and ease of use inherent in Smart Interactive Multimedia Publishing™.

And a SIMP™ based trade show catalog creates a new profit center for trade show organizers.

SIMP™ is capable of remembering whatever is important about your attendees, exhibitors and prospects such as language preferences, application interests, location, and more.

SIMP™ enables the delivery of large volumes of information to diverse audiences of users, and can be designed to make concise presentations targeted to the specific needs and interests of individuals.

Trade Show SIMPs™ can make dynamic presentations in which a single screen includes variable content. And your SIMP™ can automatically "reconfigure" itself based on the interest and needs of individual users.

Images and other content in your SIMP™ can be made sensitive to the preferences of individual users. You can use dynamic messages to cross-sell products and services based on user interests or other variable criteria. These dynamic messages can be sold as targeted advertising opportunities for exhibitors at your Trade Show.

Your SIMP™ can include smart forms such as sample request forms or order forms in which selected information is automatically included based on the known interests and preferences of users.

Even the printouts from your SIMP™ can include smart content. For example, a printed form can automatically change to include the contact information for your nearest office based on the user's location.

The ability to remember the needs and interests of individual users combined with Smart Content enables SIMP's™ to make customized presentations. Your SIMP™ can remember individual users and cross sell exhibitor products and services based on their needs and interests.

Individualized presentations make SIMPs™ easy to use and create revenue generation opportunities for Trade Show producers by selling targeted advertising programs.

Individualized presentations can display variable information based on numerous factors such as the current date, native language preferences, application interests, location; whatever is important about the users of your SIMP™. The presentation of information on your SIMP™ can be made sensitive to any number of factors such as the following:

• Time/Date
• Language
• Application
• Product Interests
• Location
• Previous activity

By remembering users and employing smart content to treat them as individuals, your SIMP™ will enable you to build and strengthen relationships.

Individual Attendees, Exhibitors, Sales Persons, Investors, Members of the Press, Any individual or Group

SIMPs™ can include any private information such as internal phone lists, special pricing, product training materials for your sales force, financial results, press releases, whatever you need to deliver for the private use of specific users.

Press Room: Exhibitors can be charged a fee for the inclusion of press releases on the SIMP catalog. Additional fees can be charged for the distribution of space consuming photographs or product demonstration videos.

Seminars: Value-added seminars can be included on your Trade Show CD and viewed only by selected attendees. Seminars can be videos, slide shows, or in other formats. Fees can be charged to obtain the necessary password to view each individual seminar.

Exhibitor Room: Important deadlines, a list of direct phone numbers for key trade show staff, any information that makes it easier for your exhibitors to do business with you can be included in this private area.

Your private content on a SIMP™ is encrypted to prevent unauthorized viewing and protect your confidential information.

The smart content on your Trade Show SIMP™ can include private information that can be viewed only by individuals with the correct passwords. Since you will control the distribution of the passwords, you will control access to this confidential information.

Your Trade Show SIMP™ can include numerous interactive tools.

• Itinerary planning
• Cross-references
• Searchable databases
• Product locators
• Travel information
• Forms and documentation

Your Trade Show SIMP™ can include numerous interactive tools. For example, your SIMP™ can include a detailed floor plan of exhibitors and develop a visitor itinerary based on user interests in specific product categories. You can generate additional revenue by selling exhibitors preferred listings at the top of these visitor itineraries. And your Trade Show SIMP™ can include multiple searchable databases.

In addition to remembering explicit user interests and preferences, Trade Show SIMPs™ can track and remember a variety of activities such as:

Activity Reporting enables SIMP™ producers to quantify their return on investment for advertisers, effectively cross-sell exhibitor products and services, and improve the performance of future editions.

SIMPs™ can automatically report only generic results. CD-ROMs such as SIMPs™ cannot be individually identified and feature inherent privacy protection. Individuals can only be identified if they explicitly identify themselves.

SIMPs™ can report user activities to a remote Internet server at Darnell.Com. If your SIMP™ incorporates activity-reporting capabilities, you will be provided with a hidden password protected SIMP™ Activity Reporting page where data will be reported in real-time.